Welcome To: Zero To Hero Mastery Course
The Underground Playbook For Aspiring Entrepreneurs To Grow & Monetize Their Personal Brand Without The Pain Of Trial & Error
Course Overview
Our Commitment To You
Setting Expectations: What this course IS and What this course IS NOT
Word from Co-Creator Ryan White
Word from Co-Creator Luke Hessler
Before & After
*Fill Out Attached Intro Reflection Questionnaire*
Intro Assignment
Overview
Questionnaire
The Basics
Be The Solution
3 Tiers
Character Creation / Superhero / Emoji / “The Attractive Character”
Notable Characteristics
4 Variables To Consider When Evaluating A Potential Market
Dream 100
Intro To Main Social Platforms
GO-TO MARKET Strategy
Action Plan
Phase 1 Recap
Phase 1 Assignment Explanation
Phase 1 Assignment
Overview
Social Media Level Up 1: Usernames / Bio's / Headers / Security
Social Media Level Up 2: Content Strategy
Social Media Level Up 3: Highlights
Social Media Level Up 4: Hashtags
Social Media Level Up 5: Custom GIFs
Social Media Level Up 6: Media Kits
Social Media Level Up 7: The Truth Behind Vanity Metrics
Social Media Level Up 8: Growth Hacks - Part 1
Social Media Level Up 8: Growth Hacks - Part 2
Social Media Level Up 9: Niches & Sub Niches
Social Media Level Up 10: Verification / Blue Tick
Email Signatures
Photoshoots
Websites
Digital Press
Online Profiles / Contributor Profiles
Phase 2 Recap
Phase 2 Assignment Explanation
Phase 2 Assignment
Overview
Networking via DMs + Telegram Groups + Email/Text List Building
Leveraging Digital Press
Record Expertise Video
3 Ways to Get a Platform
Podcast / TV Shows
Ad Campaigns
Going “Live”
Hot Outreach
Warm Outreach
Cold Outreach
Boil A Pot Vs Lake
Google My Business / Google Knowledge Panel
Creating Your Bait Value
Traffic You Own vs Control vs Earn
Jab, Jab, Jab, Right Hook
Facebook Groups
Leveraging the Dream 100
Digging Your Well Before You're Thirsty
Phase 3 Recap
Phase 3 Assignment Explanation
Phase 3 Assignment
Overview
Price to Value Discrepancy
Act, Assess, Adjust
SCAIDA Marketing Principle
Drop Servicing
How To Vet High Quality Freelancers
Hook, Story, Offer
Value Ladder
Free Value Adds
Info Product
Coaching Programs
Workshops / Seminars
Speaking
Webinars
Masterminds
Books
Irresistible Offers
Stack Slides
Best Medium To Sell Through Based On Price
High Ticket vs Low Ticket Sales
Payment Providers
How To Setup Monthly Recurring Payments
Testimonials + Case Studies
Phase 4 Recap
Phase 4 Assignment Explanation
Phase 4 Assignment
Overview
Mom Status Marketing
Customer Support
Value Value Value
Gifts, Bonuses
Customer Relationship Management
Put Your Customer First
When To Fire A Customer
Community / Culture / “Cult-Like” Following
Branding
Social Media Value
Work Related Retreats
Phase 5 Recap
Phase 5 Assignment Explanation
Phase 5 Assignment
Conclusion - Ryan White
Conclusion - Luke Hessler
Outro Assignment
Bonus 1 - Instagram Mastery 2.0 E-Book
Bonus 2 - Digital Press Publication Pitch Template
Bonus 3 - General Podcast / TV Show Pitch Template
Bonus 4 - Course & Masterminds Pitch Template
Bonus 5 - Email Signature Template
Bonus 6 - Best Content Creation and Productivity Tools
Bonus 7 - Lead Magnet Ideas
Bonus 8 - Basic Contributor Profiles List
Bonus 9 - 5 Question General Close Script
Bonus 10 - Hashtag Research Example
Resource 1: Create Google My Business
Resource 2: Create Google Knowledge Panel
Resource 3: Create Your Hook
Resource 4: Create Your Story
Resource 5: Create Your Offer
Resource 6: Create Your Value Ladder
Resource 7: Create Your Irresistible Offer Via Stack Slide
Additional Resources
[Yes, you read it correctly - To save you time, money, & energy.]
Bonus 1 - Instagram Mastery 2.0 E-Book [$197 VALUE]
Bonus 2 - Digital Press Pitch Template [$497 VALUE]
Bonus 3 - Podcast / TV Pitch Template [$497 VALUE]
Bonus 4 - Course Pitch Template [$497 VALUE]
Bonus 5 - Email Signature Template [$497 VALUE]
Bonus 6 - Content & Productivity Tools [$97 VALUE]
Bonus 7 - Lead Magnet Ideas [$97 VALUE]
Bonus 8 - Basic Contributor Profiles List [$97 VALUE]
Bonus 9 - 5 Question Close Script [$297 VALUE]
Bonus 10 - Hashtag Research [$297 VALUE]
Additional Resources + Tools Inside [PRICELESS]
BONUS VALUE: $3,070.00
COURSE VALUE: $9,997.00
TOTAL VALUE: $13,067.00
SEE YOUR LIMITED TIME ONLY PRICE BELOW!
Choose the pricing option that fits your budget.
$1,997.00
Pay In Full [Save 20%]
5 Easy Payments of $500
Payment Plan Option
Or Your Money Back
This course is for aspiring entrepreneurs looking to build a massive online brand and monetize that brand. Whether you are just starting out so you can leave your 9-5 or whether you have been an entrepreneur for over a decade, we have value for you in this course.
You will gain unquestionable certainty and clarity on your brand positioning in the market. You will gain enormous online credibility, validation, and trust while learning how to simplify consumer buying decisions.
This course is not a magic pill you take and have results within 24 hours. We cover a lot of valuable information and proven strategies that work, but ultimately it will be up to you to apply the information. We have included downloadable assignments for every phase in the process to help you apply the information. Each student can work through the course at his or her desired pace.
ABSOLUTELY! We guarantee it. We wholeheartedly know that this information changes lives. It changed ours. We have spent the last 15 months reflecting, assessing, and preparing this course to serve you at a high level. If you go through this course in its entirety and don't see the value, just let us know, and we will happily refund your money.
See what previous students have to say!
Every second of the course has an actionable element, so you progress so quickly. I also have huge clarity now about what to do next, not just posting rando...
Read MoreEvery second of the course has an actionable element, so you progress so quickly. I also have huge clarity now about what to do next, not just posting randomly on social media. So much useful detail.
Read LessThis was a great course!
This was a great course!
Read Less[Co-Founders of Grow Your Brand]
Ryan White
Luke Hessler